New Orleans based designer Anne Dale introduces
“I Believe” the self-esteem pendant.
(New Orleans, Louisiana) “I Believe,” the self-esteem pendant, is simply a hand covering a portion of the face as to shield a perceived imperfection. Anne believes the pressures placed on our youth (by popular culture) to “be perfect” have never been higher, and this pendant sends the message, “you are beautiful just the way you are.”
As an industry, how many sales have we lost to the distorted beauty industry in Botox, nips, tucks and silicone? “I Believe” the self-esteem pendant, is just a small step to slowing this tide down and perhaps creates some discussion on what makes a healthy self-image.
The back of the sterling silver pendant is engraved with, “Beauty Comes From Within” followed by a heart symbol and Anne Dale’s signature. A small card will be included explaining the meaning of the piece with each pendant.
The primary target market is young girls from junior high to college age, but this piece is nice enough for any age and is also available as a lapel pin for the guys.
A portion of the proceeds goes into the Anne Dale Jeweler for a Cause Fund.
New Orleans based Anne Dale raised over $175,000 in hurricane relief money with her New Orleans Collection designs. The New Orleans Collection was so successful Anne Dale and Stuller, Inc. are teaming-up again to develop a larger designer line, “Anne Dale Jeweler for a Cause.”
The “I Believe” pendant is just one of a Anne Dale’s original designs that have significant specific meaning, related to worthy causes raising both money and awareness for non-profit groups in need.
For more information about the Anne Dale Collection call Stuller, Inc. at 800-877-7777 or visit www.stuller.com and search the site for Anne Dale.
E-mail info@annedale.com for more information on Anne Dale, Jeweler for a Cause Fund.
Source - Southern Jewelry News