Jewelry Designer Anne Dale and WHO DAT? Inc. Enters into License Agreement
New Orleans, Louisiana
December 26, 2010
WHO DAT? Inc. announced it has entered into an exclusive license agreement with Anne Dale Jeweller, LLC to create a collection of Who Dat? jewelry, to be made available to U.S. retailers in 2011.
Anne Dale will be producing a unique, high-quality WHO DAT? jewelry line made with sterling silver, gold and diamonds featuring original designs in pendants, earrings, bracelets and rings.
The collection will be available in January 2011 at Anne Dale’s in Mandeville and other retail jewelry stores and websites. The WHO DAT? Collection™ will retail from $59.99 – $599.99 and is proudly Made in the USA.
“We are very excited about our relationship with WHO DAT? Inc., beside the brands popularity and mass appeal, “WHO DAT?” is synonymous with New Orleans and Our Way of Life,” said jewelry designer Anne Dale. “We are thrilled to be working with WHO DAT Inc. and we anticipate that these new designs will become a successful part of the Anne Dale Collection Licensed Jewelry Lines.”
About WHO DAT Inc.
In 1983 Steve Monistere developed a phrase (originated in minstrel shows and vaudeville acts of the late 19th and early 20th centuries and was taken up by jazz and big band performers in the 1920s and 30s) that could be used as a battle cry unique to fans of the New Orleans Saints. With the help of Carlo Nuccio, Monistere created Who Dat? Inc. and trademarked the phrase “Who Dat?”.
Who Dat? Inc. also produced the original Who Dat? song featuring Aaron Neville and a handful of Saints players. At that point, “Who Dat Nation” was born and Who Dat? Inc. was living the dream.
Who Dat? Inc. developed and produced radio and TV jingles to promote its brand. If not for Who Dat? Inc.’s “hard work and investments in time, energy, and money put forth”, the phrase Who Dat? “would not have gained the recognition it has today.”
In April 1988, the Saints wanted Who Dat? Inc. to play a role in creating a “Who Dat! Fan Club” for the upcoming season. Who Dat? Inc. executed an agreement with the Saints and a fan club was launched with “life memberships for Who Dats everywhere”.
About Anne Dale Jeweller, LLC.
Emerging from the flood waters of Hurricane Katrina, the Anne Dale Collection of original jewelry designs by Anne Dale helps raise money, awareness and the spirits of people in need.
The collection of designs includes The Self-Esteem Pendant™, the military Star of Hope Collection™, the New Orleans Louisiana Collection, the Facing Autism Collection™ and continues to grow with each inspired work. Each item comes with a short essay, giving an explanation of the cause and the inspiration behind the original Anne Dale design.
The Anne Dale Collection is made available nationwide through a network of charity partners and retail jewellers while being proudly Made in the USA.
Anne Dale Collection Fund is an approved fund at the Community Foundation of Acadiana, a trusted philanthropic leader and resource for donors and philanthropists in our region. The Foundation focuses on providing opportunities for donors to impact and connect with the community.
Anne Dale Jeweller, LLC currently holds the jewelry license with FINISH STRONG, two words that express the vigorous efforts and boundless courage which inspire an entire city – to FINISH STRONG! Anne Dale has a strong licensing background, having worked with Vascular Birthmark Foundation, Disney, House of Blues, and Easter Seals of Louisiana to name a few. With vast licensing experience and extensive design capability, Anne Dale promises to deliver an amazing jewelry line for the WHO DAT NATION.
WHO DAT? is a registered trademark of WHO DAT? Inc, and used under license.
FINISH STRONG is a registered trademark of FINISH STRONG, LLC and used under license.