New FINISH STRONG® Jewelry Collection

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Media Contact:
Anne Dale Jeweller
985-626-4266
[email protected]

Mandeville, LA,
February 4, 2010

FINISH STRONG®
Inspired a City, a Team and a Jewelry Designer

New Orleans, LA – Feburary 4, 2010 – Anne Dale Jeweller, LLC has teamed up with FINISH STRONG, LLC to design, manufacture and distribute an official FINISH STRONG® jewelry collection.

“This is a very exciting partnership with a powerful message that will be the center piece of the designs,” said Mandeville jeweler Anne Dale. “Thanks to the cause-related collection of jewelry that has been created in recent years, we have developed the capability of exceptional detail and artistry. I am confident that we provide an assortment of jewelry unlike any seen before. The `FINISH STRONG’ mentality has energized all of New Orleans and the Gulf Coast region. My vision with jewelry design is that it should serve as a conduit to inspire others-that `Finish Strong’ can do the same for you.”

“`Finish Strong’ captures the hope and determination of people in a big way,” said Dan Green, the founder of Finish Strong LLC and executive vice-president of Simple Truths. “It has become a new battle cry that inspires tens of thousands; two words that express the vigorous efforts and boundless courage which inspire an entire city – to FINISH STRONG!”

Green is a former salesman, sales leader, sales trainer, patented inventor, race car driver, author, husband and father.  The finish-strong attitude has been a driving force in his life and a key catalyst for helping him to achieve his goals in business, sports and life, he said.

Green said that he believes that others could benefit from the same attitude.  He received trademark rights to the words “Finish Strong” in 1996 and since that time, he has had the mission of spreading the message of finishing strong to people across the globe.

The `FINISH STRONG’ Collection will offer several styles that incorporate a Fleur de Lis, and which also express New Orleans celebration of recent triumphs in overcoming past struggles. Fans of the Anne Dale Collections can expect inspired works that focus on the human spirit and the instinctive nature to expect more and “Finish Strong,” Dale said.

The Anne Dale Collection of original jewelry contains designs that have helped to raise money, awareness and the spirits of people in need. Pieces include The Self-esteem pendant™, the military Star of Hope Collection™, the Love New Orleans Collection, the Facing Autism Collection™ and the Rising Star.  They are available nationwide through a network of charity partners and retail stores and jewelers.

Through the sales of her jewelry collection, The Anne Dale Jeweler for a Cause Fund has raised and distributed money for many causes that include hurricane recovery, birth defects, self-esteem, soldiers, and cancer prevention.

* Finish Strong is a registered trademark and is used under license.

Louisiana Jeweler Shows Love 

(MANDEVILLE, La.) – A noted motivational speaker and author once observed that “most crisis situations are opportunities to either advance or stay the same.” With her beloved Louisiana homeland brought to its knees by Hurricane Katrina, native daughter Anne Dale showed her true character.

While it would have been perfectly acceptable and certainly understandable to wallow in her own woes – a house without electricity, water or phone with downed pine trees everywhere and a houseful of people – she “felt compelled to do something rather than nothing… a flop or a hit.” And that “something” turned out to be a hit. In fact, she hit a home run.

Reacting on instinct and as a labor of love, Anne has designed a commemorative jewelry pin, with the proceeds going to benefit the victims of the killer hurricane. Called the Katrina Relief Badge, the classic, sterling silver design, about the size of a nickel, features a theme of “I know what it means to love New Orleans.” “I think God inspired me,” said the New Orleans-born retail jeweler, who owns Anne-Dale Jeweller located in Mandeville, 35 miles north of New Orleans on the Northern shore of Lake Pontchartrain. “The idea just came to me. Sometimes you get a gut feeling. This is a ‘meant-to-be’ project. Within three days, we had 700 hits on our website. We’ve been overwhelmed.

Anne said besides her divine intervention, another source of inspiration has been the police and their commitment to duty. “I saw their badges and when you think of a badge, you think of courage. A badge tells a lot about a person.

“The first week after Katrina was tremendously stressful. It’s been a hardship to so many people,” she said. “The saddest thing is the middle class, the elderly and the sick. But no matter what income level or status, it’s affected everyone.” To help promote the sale of the badges, Anne’s been on a media circuit that would be the envy of rock stars and politicians. She’s been interviewed by most local news outlets and with all the publicity, she’s managed a 500-pin order from movie and TV star Dan Ackroyd. Louisiana-born musicians Marc Broussard and Charmaine Neville also have badges.

Through Anne’s political involvement, a badge has also made its way to the White House.

The compelling design is topped by a crest, symbolic of the great Mississippi River which has brought Louisianans centuries of joy as well as tragedy. In the center is a heart containing the familiar symbol “fleur-de-lis,” long associated with Louisiana’s rich French culture and strong religious heritage. On the bottom of the badge are the words “New Orleans” with “Katrina 2005 Anne-Dale” on the back.

After producing her own badges for the initial run of 24 pieces, Anne took a giant step toward the big time. She contracted a large U.S. jewelry manufacturer to produce the badges.

Within a matter of a few days the idea from “art to part,” with the badges scheduled to be shipped the week of Oct. 10. Although the initial pieces were in sterling there will also be a gold version.

“Anne is a very highly-respected gemologist and in that capacity she’s on our faculty when we have our annual workshop,” said a spokesman for the manufacturer. “When the hurricane crisis came, her part of the world was very much affected. She was born and raised there, and that’s why she was moved to do what she did.

Anne is also executive director of Gem-A USA, the American branch of the Gemological Association of Great Britain. Gem-A USA promotes gemological education, teaches gemology at trade shows and schools, and implements courses in colleges, universities, public and private schools.

She is the daughter of New Orleans famed jazz drummer Paul Ferrara, who performed with the likes of the Dukes of Dixieland, as well as New Orleans legends Al Hirt, Pete Fountain, Louie Prima and Harry Connick, Sr.

Source – Southern Jewelry News